During the 10 years of history of the imaginExtreme Barcelona, the action sports festival of Barcelona has had the support of CaixaBank through its brands focused for young people as it was at the time LKXA and currently imaginBank.
This weekend the imaginExtreme Barcelona celebrates its tenth anniversary. In this special year, from the organization of the festival that has marked an era and also a trend among the younger public both nationally and internationally, wants to thank one of the companies that has supported the event since its inception: CaixaBank.
The financial institution entered what is now the imaginExtreme Barcelona as official collaborator. Little by little the relationship grew and in 2014 it became the title sponsor with its brand for Young people LKXA. With this collaboration, La Caixa could approach younger citizens with an attractive and very close project because it is an urban sport practiced in any corner of the city.
Since 2016, imaginBank has been in charge of naming the imaginExtreme Barcelona. imaginBank is the first mobile only bank in which the operation is carried out exclusively through mobile apps and social networks. It represents a step forward in CaixaBank’s innovation strategy, recognized internationally as one of the leading entities in the application of new technologies to financial services. With this strategy marked by CaixaBank has found in the festival of action sports and urban culture the ideal scenario to position themselves among young people.